Harry Potter mania in children and adults causes a jump in Harry Potter merchandise sales and puts out the demand for Harry Potter Costumes.

Dania Beach, FL (PRWEB) July 9, 2007 - As Harry Potter fans gear up for a big month - both the new book, "Harry Potter and Deathly Hallows," and the new movie, "Harry Potter and the Order of the Phoenix," will be released in July - adults and children alike are donning

Harry Potter costumes and buying up as much Harry Potter merchandise as they can find.
The fifth Potter film will be released July 11 and the seventh book, which will tell us the young wizard's fate, will be released July 21. And the frenzy surrounding the two releases rivals cult favorites such as Star Wars and Star Trek.

"We're seeing adult Harry Potter costumes, Harry Potter robes and other Harry Potter merchandise sell more than some of the traditional best selling costumes and dress up outfits, " said Shari McConahay, Vice President of Annie's Costumes. "If you or your children want to dress up as a Harry Potter character for Halloween, it may be a good idea to buy your costumes now."

Fans are also sporting Harry Potter robes during parties themed after the popular boy wizard. "From children's birthday parties to get-togethers to celebrate the movie's release, children and adult Harry Potter costumes and Harry Potter merchandise are extremely popular", McConahay added.

And, the Harry Potter phenomenon shows no signs of slowing down. The first four Potter movies have grossed more than $3 billion worldwide, and sales for the new book expect to top 12 million copies. Harry Potter has also inspired a video game and there's a theme park planned for Orlando, FL by 2010.

About Annie's Costumes
AnniesCostumes.com, part of the Extreme Halloween Network, is the premier online costume retailer for hot children and adult Harry Potter costumes, Harry Potter robes and Harry Potter merchandise. AnniesCostumes.com is the web's most complete source for children's and adult costumes for all holidays and occasions. Annie's Costumes offers costumes that can be used in dress up games for children, they have sites devoted to costume accessories, theater makeup, costume wigs, Santa Suits, western wear, gothic fashions, magician supplies and more. Annie's Costumes has been providing Halloween costumes, costume accessories and related products for online shoppers since 1996.

Media Contact: Jay Berkowitz, http://www.TenGoldenRules.com, 561-620-9121

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